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Emma Finucane

方雅娒




Virtual Commodities
2018

Collaborative public art piece with Mahalia and Lachie
Supermarket photos projected on shelf.

Pub
Virtual Commodities was a temporary  installation of three shelves in different CBD locations to explore the normalisation of instant consumer gratification. The work delves into the increasing commodification of convenience- with a click of a button all you could want is at your fingertips. Projection, as an impermanent and fleeting medium sought to encapsulate this idea of instance, of now, of immediate want.

This work was exhibited in a gallery space within RMIT, within an enclosed space situated within a public walkway. The space was sprayed with the scent of freshly baked bread, with the addition of a shopping cart and a speaker playing beeping checkout noises. We wanted to juxtapose the ‘real’ with the virtual, and provide an experience to disarray the senses.








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